Posted Jan 24th, 2019
All roofers know that a core-cut reveals the history and condition of a roof, so how about a core cut of the roofing company itself?
After recently attending the 2019 National Sales Seminar sponsored by Duro-Last I have taken some time to consider just how much Watertite Roofing and Duro-Last are like-minded at the core.
First, both companies started as family-based ventures in the seventies. Duro-Last was founded by John R. Burt and Watertite was started by Archie A.D. Merigold. We even developed similar logos bearing the symbol of the dual circle representing unity and completion. Both companies had a mandate of recognizing customer needs for waterproofing solutions within the roofing industry. While Duro-Last sought after new innovative approaches taking on a manufacturing challenge, Watertite followed time-tested roofing techniques of the day and became flat roofing specialists directly at the customer service level. Both companies became successful long-term operations, however the day that Watertite Roofing met Duro-Last was the day our business model changed forever! By then the Duro-Last PVC single membrane roofing system had become a superior proven roofing solution and Watertite became convinced this system was the best value that we could offer our existing and future clients. It simply became the way to go and our way to grow. Now we have been on the pathway of a business partnership together for over 12 years and truly as the expression goes, we have never looked back!
At the General Session of this past week there were 4 positive values identified by Duro-Last as part of their corporate culture or DNA--safety, teamwork, respect and integrity.
Here's how Watertite stacks up to my company core test:
Safety, our motto abopted from one of our owners award winning slogans: "When Safety Has First Place, Accidents Have No place! We strive to recognize, solve and resolve safety concerns before they become problems. All our roofing crew have up-to-date working from heights certifications and are continually trained in safety. Watertite Roofing provides and pays for all required personal protective equipment (PPE) from safety boots, to hard hats, protective gloves, safety glasses, lanyards, harnesses and more.
Teamwork our President and Founder, Archie Merigold often uses the common phrase "there is no i in team". We continually strive to improve Watertite Roofing's team framework. Each morning there is a group communication session and it is here that our staff are encouraged to table any problems that impact our company. Further our President and Operations Manager have an open door policy that allows staff independently to bring forward any ideas, problems and observations to help build a stronger company network and help us all work better together.
Respect of our customers, our work, and each other is expected among all our staff. If this isn't working properly, we are not a healthy nor effective company; so this is an on-going goal. Sometimes we have to ferret out a weak link but we sincerely strive to continually improve to treat one another in the ways we would like to be treated. It simply boils down to the basic golden rule we all grew up with.
Integrity beyond the pitch and polish of presentation, a company is only as good as it's word. It's word is only good if kept and valued by everyone. We all know right from wrong, but we need to choose right even when it is often the hardest path. We are all far from perfect but in our company if we mess up, and from time-to-time this happens, we do our very best to make it right however possible. Integrity in business, especially a family small-town-based business is everything! We have been in the commercial, industrial roofing contracting business over 43 years!
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